Marketing Dictionary

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zero-party data image
Marketing Dictionary

What Are Zero-Party Data?

Zero-party data refers to the information that users willingly and knowingly provide to organizations. Unlike other types of data that are inferred from user behavior

A man holding pen and doing A/B testing with CTA
Marketing Dictionary

A/B Testing

A/B testing is a game-changer in the world of marketing. It allows businesses to make data-driven decisions that improve lead generation, increase conversions, and enhance

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